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Higher Degree Research Office

Dr Jun Yao
First name:Jun
Faculty:Faculty of Business & Economics
Department:Dept of Marketing and Management
Telephone number:+61-2-9850-8489
Address:Department of Marketing and Management
Faculty of Business and Economics
Macquarie University
North Ryde, NSW 2109
Discipline/Expertise:Consumer psychology and behaviour, particularly in experimentally observing consumer perceptions and predicting consumer decisions that relate to various pricing tactics, such as unit pricing, price setting, and price-quantity sensitivity in the retail context. Consumer financial decisions that relate to loan use and debt management during the purchase of durable goods
Keywords:Consumer Psychology and Behaviour, Consumer Decision Making, Retail Marketing, Pricing Tactics, Unit Pricing, Consumer Loan Use and Debt Management, Choice Modelling, Eye-Tracking