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Higher Degree Research Office

Dr Yimin Stephanie Huang
First name:Yimin
Middle name:Stephanie
Faculty:Faculty of Business & Economics
Department:Dept of Marketing and Management
Telephone number:+61-2-9850-8497
Address:Department of Marketing and Management, Macquarie University, NSW 2109 Australia
Discipline/Expertise:Luxury marketing and brand engagement by consumers in cross-cultural environment
Dynamics of trust and distrust in business relationships
Understanding and managing dynamics of business relationships and networks
Developing and applying interpretive research methodologies for process research
Cross-cultural studies
Keywords:brand engagement, business relationships and networks, dynamics and evolution of trust, cross-cultural studies