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Higher Degree Research Office

Dr Lara Moroko
First name:Lara
Faculty:Faculty of Business & Economics
Department:Macquarie Graduate School of Management
Discipline/Expertise:People Strategy - customer and employee based strategy and decision making

Business Models - optomising business models for sustainable creation of value

Entrepreneurship and innovation - using design thinking to create customer centred innovation

Teaching and Learning - delivering value in post-graduate business education to students, employers and business communities
Keywords:Strategy, Business Models, Customer-centric, Entrepreneurship, MBA Teaching and Learning