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Higher Degree Research Office

Associate Professor Christoph Markus Baumann
Title:Associate Professor
First name:Christoph
Middle name:Markus
Faculty:Faculty of Business & Economics
Department:Dept of Marketing and Management
Telephone number:+61-2-9850-8551
Discipline/Expertise:My research interests are customer loyalty & brand management; ethnicity, culture, ideology and consumer and employee behaviour; employer branding; and, in the field of pedagogy, factors contributing to students¿ academic performance.
Keywords:Marketing, Banking, International Business, Airline management, Pedagogy